WOM-UK has agreed a global alliance with the Word of Mouth Marketing Association (WOMMA) in the USA. After several months of negotiations the alliance was formed during WOMMA's Word of Mouth Marketing Summit in Las Vegas, when representatives from both organisations signed an agreement that ensures an independent coalition of WOM-UK and WOMMA.
The alliance between WOM-UK and WOMMA will promote the furthering of best practices, research and measurement, and ethics in both the United Kingdom and the United States, while respecting the unique relationships that exist between marketers and consumers in both arenas.
“When I first researched WOMMA in 2006 I immediately knew that the UK needed to be engaging in this market. We have worked hard to build the foundations of this association over the past eight months, and are delighted to have now formed this alliance with our US ambassadors.” said Tim Sinclair, CEO WOM-UK and chairman of public relations and word of mouth consultancy Wolfstar
"This announcement comes on the heels of tremendously important research unveiled at the WOMMA Summit showing that word of mouth is the fastest growing segment of marketing services, with over $1billion in US spending in 07, and a 30%+ growth rate forecast for the future," said Ed Keller, WOMMA Board President and President and CEO of the Keller Fay Group. "We have every reason to believe that word of mouth marketing has and will continue to enjoy similar growth in other markets, and with this alliance our industry makes an important first step in insuring that global marketers are equipped with the latest WOM strategies, tools, and tactics to reap the rewards of word of mouth marketing."
Steve Barton, president of WOM-UK added: “We have been watching WOMMA with respectful eyes since its creation, and now with a strong calibre of founding members and newly elected council, our aim is to fast forward the growth of word of mouth marketing in the UK.”
"We are thrilled with this opportunity because we view WOM not just as a new marketing discipline, but as a transformative opportunity to help marketers connect and build ties with their consumers," said Peter Waldheim, WOMMA's Interim CEO and Senior Strategist. "In view of the historic relationship between our countries, it is wholly appropriate that our first overseas alliance is with smart marketers in the UK."
About WOM-UK
WOM-UK is the organisation representing the word of mouth marketing and communications industry in the UK. WOM-UK has been set up as an independent organisation to mirror the success of the USA's WOMMA in establishing a not for profit, member-owned trade association, to provide members with ethical operating guidelines and dedicated to promotion and furtherance of good practice in the WOM industry. For more information please go to http://www.womuk.org.
About WOMMA
WOMMA is the official trade association for the word of mouth marketing industry. Our more than 390 corporate members are committed to building a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership. Learn more about us at http://www.womma.org.
ENDS
For further media information please contact Wolfstar +44 (0)113 394 7960
Sebastian Mysko +44 (0)7855 323728 Skype sebastianmysko sebm@wolfstarconsultancy.com
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