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World's first online foreign exchange company appoints Wolfstar for public relations programme

4X Currency Corporation, the world’s first online foreign currency exchange company, has appointed public relations and social media specialist Wolfstar to deliver a twelve month strategic communications campaign.

4X, based in Brighton, provides an online platform (4X Dealer™), aimed at companies and consumers who need to convert currency and transfer it overseas. Because all of the trades are done instantly online by the customer costs are kept to a minimum.

The account will be lead by Wolfstar account director Chris Norton, who commented: “We are delighted to be working for 4X, their rates and service are so good we have used it already ourselves and have recommended it to several of our other clients. Our job will be to inform businesses that trade abroad and individuals who buy or own overseas properties, that 4X offers much cheaper exchange rates by doing everything online. They don’t have any middlemen in the City on high salaries doing their deals for them like the banks and their competitors. The problem we are going to face, especially in the business market, is that many people just use their bank and don’t even realise they have a problem. If we can show people the amount of money they can save on just one transfer, we will be half way there - as it really is a no-brainer.”

Wolfstar is a new consultancy, based in Leeds, which offers its clients multiple way communications solutions combining traditional public relations with social media and word of mouth communication techniques. Wolfstar will provide 4X with a twelve month strategic communications programme to raise awareness and understanding of the dealer platform amongst businesses and consumers.

Helen Scott, managing director of 4X comments: “As a company we are calling for the foreign exchange industry to become much more transparent, to allow for fairer competition and for more accurate rates to be published. We want to inform the public properly, so they completely understand the difference between the ‘dealing rates’, which is the actual price of the transaction and ‘indications’ which are only an approximation of the real rate. Our clients can watch the rate change themselves and when they are happy with it they click and that’s the rate they get – it’s completely transparent. We have hired Wolfstar to help us pass on these messages to get more companies and consumers to venture out from using their banks.”

4X is able to offer competitive rates because it has developed the first unique online foreign exchange system (4X Dealer™) which provides the end user with live dealing rates, and the ability to complete the currency purchase themselves. It’s free and easy to use and it allows the user to instantly make currency purchases without the need for long, complicated and costly phone calls to banks or other providers.

ENDS

For further media inquiries please contact Wolfstar +44 (0)113 394 7960

Sebastian Mysko +44 (0)7855 323728 sebm@wolfstarconsultancy.com

 

Stuart Bruce +44 (0)7852 135456 Skype stuartbrucepr stuartb@wolfstarconsultancy.com

Notes to editor:

· 4X won the Business of Tomorrow award at the Brighton and Hove Business Awards 2007 (BAHBAS)

· 4X operates in a unique and price transparent way, providing exchange rates that customers can actually obtain at that particular time, rather than rates that are merely indications based on the bank’s interbank rate

· 4X is a registered overseas money provider with HM Revenue and Customs

· 4X Dealer™ can process 2,000 trades per second and transfers can be made to any worldwide bank

· 4X Dealer™ has been designed especially with the business market in mind to enable companies to receive live, up-to-the-minute, market rates so that they select the most favourable ones available before making a transfer.

Technorati Tags: 4X,currency converter,wolfstar,social media,currency purchase,online foreign exchange system

Education technology specialist appoints Wolfstar for UK programme

Fronter, one of the top three providers of a learning platform for schools in the UK, has hired public relations social media consultancy Wolfstar to deliver a twelve month campaign.

Fronter is a provider of online e-learning management solutions, often referred to as virtual learning environments (VLE) or learning management systems (LMS), for the European educational sector. Fronter’s headquarters are in Oslo, Norway, where its central marketing team support its pan-European communications strategy. Fronter has grown five-fold since entering the UK market and is now well established as a market competitor, with recent new business including the contract to supply virtual learning environments to schools in the London Grid for Learning.

The account will be lead by Wolfstar director Stuart Bruce, who said: “The government has set a target of 2008 for every school in the UK to have implemented a virtual learning environment so it’s a very exciting time to be working with Fronter. The speed and ease with which Fronter’s platform can be implemented means that schools actually do have a chance of meeting the government’s deadline.”

Wolfstar, has also made a new senior appointment as it continues its rapid expansion. Chris Norton, 30, joins the business as an account director, moving from award winning agency Trimedia Harrison Cowley. Chris worked for Trimedia, for the last four and a half years working on a variety of clients including: BT, the National Lottery, the Home Office, Lloyds TSB autolease, IoD, Leeds Chamber of Commerce, Learndirect, Learning & Skills Council and Leeds and Bradford councils.

Chris brings with him more than eight years’ PR experience spanning consumer, business to business, property, technology and FMCG sectors, together with crisis management, project management, event management, direct mail and marketing communications.

Stuart Bruce, director and joint founder of Wolfstar, said: “The appointment of Chris will certainly have an immediate and positive impact on our business here in Leeds. We are delighted to finally welcome him to the team. With our business continuing to grow rapidly – we believe we will now be well placed to become one of the fastest growing PR agencies in the North and we are looking forward to what will be a very exciting year for Wolfstar and our clients.”

Chris commented: “I’m delighted to be joining Wolfstar. I have thoroughly enjoyed my time at Trimedia but I am now looking forward to a new and exciting challenge. In my eight years in PR, I have worked in traditional public relations but I really wanted the opportunity to effectively target new media for my clients. Wolfstar isn’t a traditional PR agency in the normal sense, we are focussed much more on total communication and that’s why the team here really stood out to me. I honestly can’t wait to start putting my new and old PR skills into practice.”

Wolfstar is a new consultancy that offers its clients multiple way communications solutions combining traditional public relations with social media and word of mouth communication techniques. Wolfstar will provide Fronter UK with a twelve month strategic communications programme including word of mouth and social media to raise awareness and understanding of the Fronter product and company amongst schools and local authorities.

ENDS

For further media inquiries please contact Wolfstar +44 (0)113 394 7960

Sebastian Mysko +44 (0)7855 323728 Skype sebastianmysko sebm@wolfstarconsultancy.com

Stuart Bruce +44 (0)7852 135456 Skype stuartbrucepr stuartb@wolfstarconsultancy.com

Technorati Tags: Wolfstar,Fronter,Chris Norton,Social Media Specialists.