NHS Kirklees and Kirklees Council have appointed public relations and social media specialist Wolfstar to help deliver a social marketing campaign to tackle obesity amongst students.
NHS Kirklees and Kirklees Council have teamed up to create a local strategic partnership for Kirklees. The partnership brings together public sector agencies, voluntary and community groups and local businesses to discuss important issues to help improve the quality of life for people in Kirklees.
The new campaign will target students attending higher education and further education establishments in Kirklees. It will use social media and word of mouth to connect with students during the academic year with its overall aim to halt the year-on-year rise in obesity levels of students between the ages of 16 and 24.
The account team of three will be led by Wolfstar, account director, Chris Norton who said: “We know that for this campaign to be successful we can’t tell students what to do. That’s why we’ve adopted a nudge strategy to make it easy for students to do the right thing without thinking. We believe we must incite students to have fun and act of their own accord.”
Lynne Cliffe, project manager at NHS Kirklees commented: “We have come together to tackle the rising level of obesity amongst students in the area. We want to encourage students to want to adopt healthy lifestyles and exercise more frequently, but without lecturing or bombarding them with too much educational information and statistics. Bringing Wolfstar on board will bring our practical interventions to life by engaging with students via social networks and community-based, direct word of mouth communications to create a fun, sociable program that students will want to get involved with.”
Students can, on average put on as much as 15lb in weight due to their hedonistic lifestyles at university and college.
About Wolfstar
Wolfstar is a new specialist consultancy, based in Leeds, which offers its clients multiple way communications solutions combining traditional public relations with social media and word of mouth communication techniques.
ENDS
Notes to editor:
· The campaign will be particularly targeting those students who already have a BMI of 25+
· The Government introduced The National Obesity Strategy in Jan 2008
· Students can, on average put on as much as 15lb in weight due to the high calorie intake from drinking alcohol and eating fast foods
For further media inquiries please contact Wolfstar 0113 394 7960
Natalie Smith 07872 644790
natalies@wolfstarconsultancy.com
Chris Norton 07932 864891
chrisn@wolfstarconsultancy.com
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