Wolfstar Social Media News Room

New drinks company recruits Wolfstar to handle UK launch

Yalp! a new drinks company based in Yorkshire, has hired the public relations and social media specialists, Wolfstar, to manage the UK launch of its first fresh yoghurt lassi drink.

Wolfstar, which recently won the Chartered Institute of Public Relations Grand Prix PRide award for outstanding small consultancy, will run a digital, word of mouth and traditional media relations campaign to drive sales through Morrisons, where the drink will be available from spring.

Yalp! is the only fresh yoghurt lassi drink on the market made from 100% natural ingredients and based on a traditional Indian recipe that is more than 2,000 years old.

The company was set up by young entrepreneurs Hayley Hadfield and Laurence Nair-Price just over a year ago. Both former students of Leeds University, they share a passion for great brands and the heritage of the lassi drink.

The account will be led by account manager, Amy Johnston, who joined Wolfstar from the Morrisons press office and has significant consumer experience in launching new products into the retail market.

Hayley Hadfield, MD of Yalp, said: “Wolfstar’s social media specialism is second to none and its offline ideas will complement these tactics and give an impressive launch for Yalp. Our product is a competitor to other yoghurt drinks on the market, but subtly different as it’s the only fresh yoghurt lassi out there. Wolfstar understood our product and the importance of a strong brand image, so we’re sure this is the right team to launch the drink.”

Tim Sinclair, chairman of Wolfstar added: “It’s great to get the opportunity to work with a new and exciting brand and we are certain that we can create an impact for the launch. It just goes to show that even in a tough economic climate, if you’re offering the right service at the right price, it is invaluable.

“Launching a new product is very exciting, but it must be well thought through, impactful and measurable. You only get once chance to make a first impression, and it’s our aim to make it a great one for Yalp.”

Ends

Notes to editor:

· Wolfstar is a public relations consultancy specialising in public relations, social media and word of mouth marketing and communications.

· Wolfstar won the national CIPR Outstanding Small Consultancy Award 2009

· Wolfstar was founded in 2007 by current directors Tim Sinclair and Stuart Bruce

 

For further media inquiries please contact Wolfstar +44 (0)113 394 7960

Amy Johnston +44 (0) 7932 864 901

amyj@wolfstarconsultancy.com

Tim Sinclair +44 (0) 7831 447 774

tims@wolfstarconsultancy.com

Technorati Tags: PR, Social Media

International superstar DJ, Chris Lake, comes to Huddersfield

Student party goers in Huddersfield are in for a real treat when world-renowned dance music producer and DJ, Chris Lake, comes to the Camel Club, Huddersfield, in February to play an exclusive three-hour set.

Globally recognised as one of the most exciting, forward thinking and cutting edge producers on the scene, Chris Lake's rare ability to create tracks that fuse elements of deep house, electro and techno is a firm favourite with clubbers all over the world. His new single, featuring Nastala, ‘If You Knew’ is out on the February 9 after taking first place in both the Buzz and Cool Cuts charts. BBC Radio 1 legend, Pete Tong’s given it his seal of approval saying: “sounds like a cross between ‘Changes’ and the song Pjano never had – conventional, but huge... and we haven’t had a song like this for a while!”

Chris Lake feat. Nastala 'If You Knew' from Rising Music - ontour & online on Vimeo.

Chris Lake

As part of his highly anticipated 2009 world tour, Chris will be coming to popular student venue, the Camel Club, for an exclusive one night only set on Thursday February 26. This special DJ set has been arranged as part of a new campaign called Up for It, which is bringing entertainment, sports and fun to the students of Kirklees.

Chris Lake (Changes)

As well as Chris Lake’s exclusive headlining set, street dancers from a Sheffield dance group will be demonstrating their skills in the back room. The street dancers will be showcasing their best moves and encouraging other clubbers to sign-up to learn the art of urban street dancing themselves.

Dave Biddle, owner of the Camel Club, said: “We’re really looking forward to the Up For It event and having Chris Lake play in our club. Our Thursday nights have become a bit legendary with the students of Kirklees, so to have such a big name here is sure to cause a bit of a stir!”

Lynne Cliffe, project manager of Up for It, said: “We are really excited about this event, we want to get the young people of Kirklees off their sofas and onto the dance floor. Chris is sure to be a real pull with local students as he is hugely popular across the globe. We genuinely want to get as many young people involved with this campaign as possible – not just to have a great night out, but to think about doing something fun and a bit different.”

Tickets for the Up for It event will cost £3 but lucky individuals will also be able to win a pair of 20 free tickets simply by joining the Up For It Facebook fan page. The 20 lucky winners will be selected at random from the fans and announced on Monday February 23.

In 2006, Chris Lake became a global phenomenon after his first single “Changes” topped dance chart and made it into the UK’s Top 40. Prior to his debut single, Chris had already secured huge critical acclaim from several dance music pioneers such as Sasha, Sander Kleinenberg and Carl Cox. In fact, Pete Tong has also proclaimed Chris as being “the best thing to come out of Scotland since Mylo”. Chris’ debut album and world tour will be launched at the Winter Music Conference in Miami this coming March.

For further information on Up for It log onto www.up-forit.com or become a fan of the Facebook page.

For further media information please contact: 0113 394 7960

Chris Norton 07932 864891

Email chrisn@wolfstarconsultancy.com

Amy Johnston 07932 864901

Email amyj@wolfstarconsultancy.com

 

 

Technorati Tags: Chris Lake,Up for It,Camel Club,Kirklees

Wolfstar named number one consultancy in the UK by the CIPR

Leeds based public relations, social media and word of mouth consultancy, Wolfstar, has been named the national Outstanding Small Consultancy of the Year by the Chartered Institute of Public Relations, after fighting off fierce competition from hundreds of other agencies across the country.

Wolfstar won the gold award at the regional heat, held at the Queen’s Hotel in Leeds, back in November, and was then entered into the national Grand Prix awards to find the best of the best.

The consultancy was set up just 18 months ago by Stuart Bruce and renowned Yorkshire entrepreneur, Tim Sinclair.

Tim Sinclair, chairman of Wolfstar, said: “We’re delighted to pick up this national award. It’s testament to the hard work our team have put in over the last 18 months and the fantastic clients we’re working with. To win a national award means everything to us. Leeds is our base, but we are truly a national, and in many cases, a global consultancy.

“The nature of social media means we can cross boundaries in both a physical and metaphorical sense –creating unique and impactful campaigns for clients based anywhere from Bingley to Sweden!”

Stuart Bruce, managing director of Wolfstar added: “Businesses are beginning to realise the impact this kind of PR and communications can have. We offer great service at great value – this has already been noted by our clients, so it’s fantastic to get the stamp of approval from industry heavyweights such as the CIPR.”

Technorati Tags: CIPR, Outstanding Small Consultancy, Grand Prix awards

 

For further media inquiries please contact Wolfstar +44 (0)113 394 7960

Stuart Bruce +44 (0)7852 135456 

stuartb@wolfstarconsultancy.com

Amy Johnston +44 (0)7932 864901

amyj@wolfstarconsultancy.com