Yalp! a new drinks company based in Yorkshire, has hired the public relations and social media specialists, Wolfstar, to manage the UK launch of its first fresh yoghurt lassi drink.
Wolfstar, which recently won the Chartered Institute of Public Relations Grand Prix PRide award for outstanding small consultancy, will run a digital, word of mouth and traditional media relations campaign to drive sales through Morrisons, where the drink will be available from spring.
Yalp! is the only fresh yoghurt lassi drink on the market made from 100% natural ingredients and based on a traditional Indian recipe that is more than 2,000 years old.
The company was set up by young entrepreneurs Hayley Hadfield and Laurence Nair-Price just over a year ago. Both former students of Leeds University, they share a passion for great brands and the heritage of the lassi drink.
The account will be led by account manager, Amy Johnston, who joined Wolfstar from the Morrisons press office and has significant consumer experience in launching new products into the retail market.
Hayley Hadfield, MD of Yalp, said: “Wolfstar’s social media specialism is second to none and its offline ideas will complement these tactics and give an impressive launch for Yalp. Our product is a competitor to other yoghurt drinks on the market, but subtly different as it’s the only fresh yoghurt lassi out there. Wolfstar understood our product and the importance of a strong brand image, so we’re sure this is the right team to launch the drink.”
Tim Sinclair, chairman of Wolfstar added: “It’s great to get the opportunity to work with a new and exciting brand and we are certain that we can create an impact for the launch. It just goes to show that even in a tough economic climate, if you’re offering the right service at the right price, it is invaluable.
“Launching a new product is very exciting, but it must be well thought through, impactful and measurable. You only get once chance to make a first impression, and it’s our aim to make it a great one for Yalp.”
Ends
Notes to editor:· Wolfstar is a public relations consultancy specialising in public relations, social media and word of mouth marketing and communications.
· Wolfstar won the national CIPR Outstanding Small Consultancy Award 2009
· Wolfstar was founded in 2007 by current directors Tim Sinclair and Stuart Bruce
For further media inquiries please contact Wolfstar +44 (0)113 394 7960
Amy Johnston +44 (0) 7932 864 901
Tim Sinclair +44 (0) 7831 447 774
Comments